Season 3, Chapter 12.5 – Directors of the Israeli Event – Guy Sheffer and Zivi Kivi

Season 3, Chapter 12.5 –Β The Israeli Event – Guy Sheffer and Zivi Kivi

You already know Guy Sheffer from his previous interview. In this chapter you will learn:

  • What Guy and Zivi did right and wrong in the Israeli event
  • The importance of a prep room
  • How to split responsibility when creating an event
  • Open vs Close – the marketing and emotional error
  • Writing LOVE from balloons


The LED back dropΒ on the stage:


Learn more about the Israeli event:


Chapter Tip: